
when people ask me what i do for a living, i tell them i’m a florist. most just react by saying “how cool” and moving on with their day, but others are curious…which i then have to explain…i’m a florist, but i don’t stock flowers every week so no, i can’t make you an arrangement but i can make your wedding everything you dreamed! continued by the ever so daunting question of “how much do you make?” and “what do you do in the winter?”. in which i would respond by saying, most florists charge accordingly to sustain a years compensation, but you do have to have a love for the job more than the paycheck & the winters are considered “slow-season” but actually are far from slow.
typical wedding season runs roughly between the months of april/may through october here in colorado, but can vary based on your location. the months from november through april are considered slightly slower than the rest due to the decrease of events and weddings at this time; usually due to weather and seasonal changes. (even though 2026 has been so full of sunshine) but what may be easily looked over for florists in those months, is the long days of meetings, planning, project management, mechanics, measurements, onboarding new clients, candle numbers, growing/starting their own flowers/gardens for next year, booking freelancers, cleaning vessels & vases, creating design boards, etc. at least those are just some of the things that the off season consists of for me.
when the off-season comes around i am typically excited, mostly for a slower pace. one that keeps me grounded and oh so grateful for the flowers, the goodies and all the love stories that i was able to be a part of celebrating. florals are so much more than just the beautiful blooms that you see on your special day or event, but the months planning, the early morning pickups and the late night candle cleaning while watching your favorite binge-worthy show at 1 am but most of all it’s the care and slow months that make us look back on the fast ones.
out of all the months, in my opinion the slow ones may just be the hardest but you’ll never know because i (and most of your florists) are putting in every detail beforehand so that your love can have it’s moment. we may not be de-thorning as many roses in the off season, but rather getting our backend stems processed too. <3
xx,
Taylor

photo: cheyenne bradford photography
April 7, 2026
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